{"id":4785,"date":"2021-07-08T11:23:48","date_gmt":"2021-07-08T11:23:48","guid":{"rendered":"https:\/\/constantinconsulting.ch\/employer-branding-in-switzerland\/"},"modified":"2023-08-03T18:25:34","modified_gmt":"2023-08-03T18:25:34","slug":"employer-branding-in-switzerland","status":"publish","type":"post","link":"https:\/\/constantinconsulting.ch\/en\/employer-branding-in-switzerland\/","title":{"rendered":"Employer Branding in Switzerland"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4785\" class=\"elementor elementor-4785\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ceff63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ceff63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4093b54\" data-id=\"4093b54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fd05ea elementor-widget elementor-widget-text-editor\" data-id=\"8fd05ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Has the land of Ricola and Lindt caught onto the employer branding trend?<\/strong><\/p>\n<p>We may have many shiny \u2013 and oh so yummy &#8211; products to be proud of, but where does Switzerland stand in terms of employer branding?<br \/>\nWe\u2019ve done a little bit of research \u2013 and we think that there\u2019s room to grow \u263a<br \/>\nMultinational companies like Google are *very* adept at creating a strong employer brand.<br \/>\nAsk anyone thinking about a job in business\/tech whether they\u2019d like to work at Google and chances are, they\u2019d respond with a positive.<\/p>\n<p><strong>Why?<\/strong><\/p>\n<p>Because Google has a very attractive Employer Brand.<br \/>\nCandidates applying at Google are not uniquely selected for their technical skills but for their \u201cGoogleyness\u201d \u2013 meaning their ability to thrive in in an environment of ambiguity and uncertainty.<br \/>\nCreating a strong employer brand helps create a people-business fit.<\/p>\n<p><strong>What\u2019s the result?<\/strong><\/p>\n<p>Well &#8211; Google Switzerland was rated number 1 for:<\/p>\n<ul>\n<li>training,<\/li>\n<li>interesting job content,<\/li>\n<li>career progression opportunities and pleasant working atmosphere.<\/li>\n<\/ul>\n<p>That\u2019s quite something, isn\u2019t it? (Randstad award survey, 2016)<\/p>\n<p>Even if your company is not a multinational tech business, adopting a A\/B testing model approach like the one used in tech when thinking about creating an employer brand can be useful.<\/p>\n<p>See it as a metaphor.<br \/>\nEmployer branding is in constant flux. It is a work-in-progress\u2026 and in some cases, it may need a makeover.<\/p>\n<p>So we now know that large tech companies are masters at creating an attractive employer brand.<br \/>\nBut what about SME\u2019s? And crucially, what about SME\u2019s in Switzerland?<br \/>\nMany Swiss small to medium-sized businesses are incredible places to work at (and with!).<br \/>\nYou may well sell all-round reputable products or services, offer fantastic benefits, have the longest-standing relationships with your stakeholders.<\/p>\n<p>But if you\u2019re <strong>a Swiss company<\/strong>, chances are that you do not yet have a <strong>comprehensive strategy<\/strong> that communicates this.<\/p>\n<p>This is where there\u2019s room to improve.<\/p>\n<p>In times such as these, where there\u2019s a <strong>shortage of skilled workers<\/strong> \u2013 especially if your company is looking to attract candidates in professions like engineering, IT, technology or medicine, <strong>setting yourself apart<\/strong> from the competition is worth gold. (Skilled Worker Shortage Index Switzerland 2020)<\/p>\n<p>And how to do that?<\/p>\n<p>Yes indeed \u2013 you build a strong employer brand.<\/p>\n<p>And if you\u2019re unsure of what it is that Swiss workers want, look onto the last slide \u263a<\/p>\n<p><em>(small hint: the clich\u00e9s are true\u2026 a good salary cannot hurt)<\/em><\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08a2f89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08a2f89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffe35cc\" data-id=\"ffe35cc\" data-element_type=\"column\">\n\t\t\t<div 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url(&#039;https:\/\/constantinconsulting.ch\/wp-content\/uploads\/2021\/06\/E_branding_03.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"E_branding_04\" style=\"background-image: url(&#039;https:\/\/constantinconsulting.ch\/wp-content\/uploads\/2021\/06\/E_branding_04.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"E_branding_05\" style=\"background-image: url(&#039;https:\/\/constantinconsulting.ch\/wp-content\/uploads\/2021\/06\/E_branding_05.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"E_branding_06\" 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aria-label=\"E_branding_08\" style=\"background-image: url(&#039;https:\/\/constantinconsulting.ch\/wp-content\/uploads\/2021\/06\/E_branding_08.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"E_branding_09\" style=\"background-image: url(&#039;https:\/\/constantinconsulting.ch\/wp-content\/uploads\/2021\/06\/E_branding_09.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"E_branding_10\" style=\"background-image: url(&#039;https:\/\/constantinconsulting.ch\/wp-content\/uploads\/2021\/06\/E_branding_10.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Has the land of Ricola and Lindt caught onto the employer branding trend? We may have many shiny \u2013 and oh so yummy &#8211; products to be proud of, but where does Switzerland stand in terms of employer branding? We\u2019ve done a little bit of research \u2013 and we think that there\u2019s room to grow [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[63,80,81,66],"_links":{"self":[{"href":"https:\/\/constantinconsulting.ch\/en\/wp-json\/wp\/v2\/posts\/4785"}],"collection":[{"href":"https:\/\/constantinconsulting.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/constantinconsulting.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/constantinconsulting.ch\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/constantinconsulting.ch\/en\/wp-json\/wp\/v2\/comments?post=4785"}],"version-history":[{"count":0,"href":"https:\/\/constantinconsulting.ch\/en\/wp-json\/wp\/v2\/posts\/4785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/constantinconsulting.ch\/en\/wp-json\/wp\/v2\/media\/4134"}],"wp:attachment":[{"href":"https:\/\/constantinconsulting.ch\/en\/wp-json\/wp\/v2\/media?parent=4785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/constantinconsulting.ch\/en\/wp-json\/wp\/v2\/categories?post=4785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/constantinconsulting.ch\/en\/wp-json\/wp\/v2\/tags?post=4785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}