I had an opportunity to listen to Inés in an alumni event at ETH last week where she discussed importance of linked-in as a tool for professional growth.

I am really impressed by her genuine interest and passion about the talk she gave, it was obvious that she believed in what she said, she was honest and balanced in her views, very friendly and open to discuss and willing to answer questions even if they stemmed from extreme skepticism.. I also remember how her smile during the talk gave an impression that she was friendly and approachable..

It was particularly impressive to see how she introduced the audience to concept of self-branding… a topic that could be discussed in 2 full days workshop, she covered its salient features in less than 15 minutes, giving people an overview of how important it is to be honest, authentic, consistent and persistent in line with one’s core values while thinking about one’s brand.

At the end of her talk, I received practical tips to improve my social media presence such as in linked-in and realized that I have some control on building and shaping my online presence in a way that is truly reflective of me..
I had an opportunity to listen to Inés in an alumni event at ETH last week where she discussed importance of linked-in as a tool for professional growth. I am really impressed by her genuine interest and passion about the talk she gave, it was obvious that she believed in what she said, she was honest and balanced in her views, very friendly and open to discuss and willing to answer questions even if they stemmed from extreme skepticism.. I also remember how her smile during the talk gave an impression that she was friendly and approachable.. It was particularly impressive to see how she introduced the audience to concept of self-branding… a topic that could be discussed in 2 full days workshop, she covered its salient features in less than 15 minutes, giving people an overview of how important it is to be honest, authentic, consistent and persistent in line with one’s core values while thinking about one’s brand. At the end of her talk, I received practical tips to improve my social media presence such as in linked-in and realized that I have some control on building and shaping my online presence in a way that is truly reflective of me..